Practical, effective and practical

outline：Menglong Town in Xishuangbanna Prefecture, renowned as the “Kingdom of Plants,” is currently the township with the highest sales volume for Xishuangbanna Wild Elephant Spring Drinking Water Co., Ltd., averaging 1,987 barrels per month. Behind these impressive figures stands one of the company’s most outstanding distributors—Luo Jiming. “I am from Menglong Town…”

Menglong Town in Xishuangbanna Prefecture, renowned as the “Kingdom of Plants,” is currently the township with the highest sales volume for Xishuangbanna Wild Elephant Spring Drinking Water Co., Ltd., averaging 1,987 barrels per month. Behind these impressive figures is none other than the company’s most outstanding distributor: Luo Jiming.

 

 

“I’m the general agent for Menglun Town—there are just the two of us, my younger brother and I. Sometimes when I’m busy with other matters, it’s just my younger brother handling everything on his own.” The two brothers are responsible for providing drinking water from the Yexiangquan spring to a total of 14,828 people across four village committees, 37 natural villages, and 42 villagers’ groups within the jurisdiction of Menglun Town.

“I’m a rough-and-tumble guy with little formal education and no marketing expertise. All my business has come from going door-to-door on my own two feet. Every day, I ride my motorcycle through the streets and alleys, and sometimes my brother and I each deliver seventy or eighty water barrels in a single day. To get that much done, speed is key. I never charge an extra fee just because I have to climb two more flights of stairs, nor do I delay deliveries when it’s raining heavily. And if a water barrel leaks or has any other issue, I always follow company policy: first I offer a sincere apology to the customer, then I give them an additional one to five barrels as a gesture of goodwill. No matter how the customer reacts, I always greet them with a smile. Today, every single water-delivery point in the Menglan area was established by me, one household at a time. The distributors who started out as my business partners have since become not only good friends but even close brothers. My ultimate goal in the drinking-water business is to build Yexiangquan into a truly great and successful brand.” When discussing how he expands the market and delivers exceptional customer service, Luo Jiming speaks with remarkable simplicity and sincerity.

To this day, my relationship with Luo Jiming has evolved from a mere business partnership into a close friendship, and I wholeheartedly trust his account of his experiences. As the regional general distributor for our township area, Luo Jiming has given me profound insight into his unique approach to the operation and management of Yexiangquan drinking water. Inspired by this, I’d like to adapt a popular advertising slogan: “One bucket of water, one friend.” It is my hope that this philosophy will be widely promoted among all our distributors, so that we can truly embody the spirit: “One bucket of Yexiangquan, one sincere friend.” (Text and photos by He Guotong) )