Practical, effective and practical

outline：In order to help consumers better understand and become familiar with the brand culture of Yexiangquan Drinking Water, further expand sales of Yexiangquan in the Pu’er market, and effectively implement the brand’s marketing strategy—thereby laying a solid foundation for achieving strong economic returns in the future—on October 21, Xishuangbanna Yexiangquan Drinking Water...

To enable consumers to better understand and become familiar with the brand culture of Yexiangquan drinking water, further expand sales of Yexiangquan in the Pu’er market, and effectively implement the brand’s marketing strategy—thereby laying a solid foundation for achieving strong economic returns in the future—on October 21, Zhou Huan, General Manager of Xishuangbanna Yexiangquan Drinking Water Co., Ltd., led a team comprising representatives from the company’s production, marketing, finance, and administrative & human resources departments on an on-site field study in the Pu’er market. During the visit, the delegation exchanged views and suggestions with their counterparts at Pu’er Yexiangquan Drinking Water Co., Ltd. on such topics as business models, management practices, staffing arrangements, team management, store development, market expansion, and compensation structures.

 

According to reports, since its launch in the Pu’er market nearly a year ago, “Wild Elephant Spring” drinking water has established three flagship stores in the urban area, with a sales network that now covers the entire city. The Wild Elephant Spring brand has firmly established itself in Pu’er and has earned the favor and trust of a broad base of consumers.

 

(Text and photos by Zhang Guihong)