Practical, effective and practical

outline：Zhou Mingkui, the township distributor of Yexiangquan drinking water in Damenglong Town, has leveraged his astute marketing strategies to seamlessly integrate the sale of his bottled drinking water with that of bottled liquefied petroleum gas, transforming what began as a mere “business” into a thriving enterprise. In 2014, he averaged more than 712 bottles sold each month, and with additional sales...

Zhou Mingkui, the township-level distributor of Yexiangquan Drinking Water in Damenglong Town, has leveraged his astute marketing strategies to seamlessly integrate the sales of his bottled drinking water with those of bottled liquefied petroleum gas, transforming what began as a modest business into a thriving enterprise. In 2014, he averaged more than 712 bottles sold each month; when combined with the liquefied petroleum gas he distributes on behalf of the parent company, he has established himself as a leading figure in the local drinking-water and LPG distribution industries.

 

 

The market price for Yexiangquan Mountain Spring Water is 10 yuan per barrel—but few would expect that he could actually sell a single barrel for 20 yuan. Yet that is precisely the reality. Menglong Town is rich in mineral resources, and the workers at the mines are all happy to pay this higher price for a barrel of Yexiangquan Mountain Spring Water. According to Zhou Mingkui, the key reasons are twofold: first, our product boasts an exceptional taste; second, we provide outstanding customer service. It is these two factors that enable him to sell the spring water throughout all the townships and towns of Jinghong—at the highest unit price on the market.

 

Seeing the remarkable achievements Zhou Mingkui has attained over the past year, it’s clear that his hard work has been instrumental. Behind every successful entrepreneur lies untold effort and dedication—efforts that ultimately pave the way for their success. A two-wheeled motorcycle can carry eight buckets of water and two cylinders of liquefied petroleum gas. Regrettably, our encounter this time did not capture those inspiring moments; nonetheless, we hope all distributors will prioritize safety when transporting water and gas on the road.

 

 

For the sake of his customers, Zhou Mingkui will sometimes forgo even a single penny of profit just to ensure their satisfaction. He recalls that in July 2014, when a customer deliberately made things difficult after discovering a tear in the sealing film, he didn’t hesitate for a moment: he immediately compensated the customer with five barrels of water and offered a sincere apology. This gesture left the customer completely satisfied; after repeated interactions, the relationship has since evolved into a long-term partnership.

 

On the road to success, everyone will encounter many unexpected challenges. But please remember: no matter how daunting the obstacle, there are always more solutions than problems, and nothing is truly unsolvable. On this journey, you and I are in it together—let’s move forward side by side. (Text and photos by He Guotong)