Practical, effective and practical

outline：On June 20, the Xishuangbanna Petrochemical Group specially invited Professor Yang Zhenkun—professor at Yunnan University, vice president of Shanghai Tom International Outdoor Media Co., Ltd., and chairman of Shanghai Yingcheng Media (listed in Hong Kong)—to deliver a lecture at the company. Drawing on both theoretical insights and practical experience, Professor Yang Zhenkun briefed the participants on corporate culture development, brand building, ...

On June 20, Banna Petrochemical Group specially invited Professor Yang Zhenkun—professor at Yunnan University, vice president of Shanghai Tom International Outdoor Media Co., Ltd., and chairman of Shanghai Yingcheng Media (listed in Hong Kong)—to deliver a lecture at the company.

 

 

Professor Yang Zhenkun delivered a comprehensive and in-depth presentation to the participants, drawing on both theoretical insights and practical experience, on key topics such as corporate culture development, brand building, brand marketing, and brand promotion and operations, thereby equipping them with a thorough understanding of the latest developments in marketing planning.

 

 

Culture is at the heart of brand building; every product serves as a vessel for culture, vividly demonstrating its transformative power. Moreover, culture plays an even more pivotal role in economic development and corporate management. For businesses, culture shapes the very soul of the organization—it is the source of its strength—and corporate culture embodies the entrepreneurial spirit. (Text and photos by Zhang Guihong)