Practical, effective and practical

outline：Xishuangbanna Wild Elephant Spring Drinking Water Co., Ltd. has been operating in the Jinghong bottled-water market for more than two years. Since its market entry, monthly sales have surged from fewer than 20,000 barrels—with a market share of less than 5%—to over 100,000 barrels today, representing a market share of more than 25%. This marks nearly a fivefold increase in sales compared with the company’s initial market launch...

Xishuangbanna Wild Elephant Spring Drinking Water Co., Ltd. has been operating in the Jinghong bottled-water market for more than two years. When it first entered the market, monthly sales were fewer than 20,000 barrels, with a market share of less than 5%; today, monthly sales have surpassed 100,000 barrels, and the market share has risen to over 25%. Compared with the early days, sales have increased nearly fivefold, while market share has grown fivefold as well. In terms of store development, the company has expanded from its initial single outlet to five stores covering the entire city, and the number of distributors has grown from 12 at the outset to 88 today. These achievements are the result of the hard work and dedication of every employee across all departments at Wild Elephant Spring Drinking Water. At the same time, however, it is important not to overlook the fact that competition among bottled-water companies in Jinghong is becoming increasingly fierce, and product homogenization is reaching ever higher levels. Under these circumstances, how to secure a solid foothold in the market and ultimately emerge as a leader in the bottled-water industry is a critical challenge facing every member of the Wild Elephant Spring team.

 

 

To this end, the Jinghong Branch of Yexiangquan Drinking Water upholds the Group’s service philosophy—“starting with customer needs and ending with customer satisfaction”—and, while maintaining its signature services, has innovatively introduced a 40-minute door-to-door water delivery service in downtown Jinghong. This initiative has enabled the branch to establish a distinctive service standard that sets it apart in a highly competitive market. As such, the 40-minute delivery timeframe is no longer merely a numerical benchmark for the Jinghong Branch’s employees; it is a strategic measure for sustaining steady customer growth and a critical factor in enhancing the company’s competitive edge. Moreover, the implementation of the 40-minute door-to-door delivery marks the beginning of a new normal of service innovation at the Jinghong Branch for 2015. Consequently, every employee at the branch is expected not only to perform their core duties diligently but also to continuously enhance their personal capabilities in order to adapt to an ever-changing market. Achieving this requires each employee to genuinely put the customer first in their daily work—treating customer needs as their own, emphasizing differentiated service offerings, and striving to deliver what others lack or excel where others already excel. In doing so, customer satisfaction will steadily increase, customer loyalty will be strengthened, and ultimately, the Yexiangquan brand will achieve a qualitative leap forward. (Photo/Text: Wang Peirong)