Practical, effective and practical

outline：Recently, the prize-winning slogan contest for “Wild Elephant Spring” drinking water, organized by Xishuangbanna Wild Elephant Spring Drinking Water Co., Ltd., successfully came to a close. The campaign was launched in 2014…

     Recently, Xishuangbanna Wild Elephant Spring Drinking Water Co., Ltd. successfully concluded its prize-winning campaign to solicit and select a slogan for “Wild Elephant Spring” drinking water.

This campaign was launched on May 20, 2014, and received an enthusiastic response from local residents of Xishuangbanna Prefecture as well as participants from across the country. Over its 30-day duration, a total of 2,902 slogan submissions were received. The organizing committee and the sponsor conducted three rounds of anonymous voting, employing a fair and impartial selection process to ultimately choose 10 outstanding slogans. Specifically, one winner was awarded the Selection Prize of RMB 5,000; three nominees received the Nomination Prize of RMB 2,000 each; and ten finalists were awarded the Shortlist Prize of RMB 500 each.

A representative from Xishuangbanna Wild Elephant Spring Drinking Water Co., Ltd. stated that the slogan solicitation campaign has achieved excellent social results and has provided valuable insights and wisdom from people across all sectors of society and from internet users.

According to reports, this slogan solicitation campaign is an open call by Xishuangbanna Wild Elephant Spring Drinking Water Co., Ltd. to the entire public for creative taglines for its “Wild Elephant Spring” drinking water product. The initiative aims to further enrich the corporate cultural ethos of Wild Elephant Spring and comprehensively and systematically enhance the brand’s influence and consumer awareness. (Text by Zhang Guihong)