Practical, effective and practical

outline：On March 7, 2015, a brand-development exchange meeting for Shenzhen Rainforest Elephant Spring Co., Ltd., a newly established subsidiary of Xishuangbanna Wild Elephant Spring Drinking Water Co., Ltd., was solemnly held at the Guanping Water Plant of Wild Elephant Spring. All shareholders of the new company attended the meeting. The discussion focused on such topics as brand building for Wild Elephant Spring bottled water, market trends, product pricing, cost control, and more.

On March 7, 2015, a brand-development exchange meeting for Shenzhen Rainforest Elephant Spring Co., Ltd., a newly established subsidiary of Xishuangbanna Wild Elephant Spring Drinking Water Co., Ltd., was solemnly held at the Guanping Water Plant of Wild Elephant Spring. All shareholders of the new company attended the meeting, where in-depth exchanges and discussions were conducted on such topics as brand building for Wild Elephant Spring bottled water, market trends, product pricing, and cost control.

 

 

The Product Innovation Design Team at Shenzhen Rainforest Wild Elephant Spring Co., Ltd. provided an in-depth analysis—presented via slide deck—of the brand’s product overview, target sales regions, consumer segments, pricing strategy, market demand insights, product positioning, and brand definition. The presentation highlighted that the initial target sales region spans from Xishuangbanna through Kunming and across the entire province of Yunnan, with plans to expand northward into Guangdong and Shenzhen, ultimately targeting first-tier cities. The primary consumer groups include health-conscious young adults aged 18 to 25, local tourists, and urban residents from other cities who prioritize quality of life and wellness. The suggested retail price is RMB 1.80 to RMB 2.00 per bottle. The brand positions Wild Elephant Spring as the ultimate sports drink, leveraging the immediate post-exercise urge to “drink water—drink healthy water” to create a unique and compelling brand proposition. The brand is defined as a “local specialty” of Xishuangbanna, ensuring that consumers remember Wild Elephant Spring as a signature product of the region while enjoying its distinctive cuisine and scenic landscapes. The goal is to turn every customer into a living advertisement for the brand, so that even after leaving Xishuangbanna, they will instinctively choose Wild Elephant Spring as their go-to beverage after exercise.

 

 

 

During this exchange meeting, Chairman Liu Tianwei and the shareholders of Shenzhen Yulin Wild Elephant Spring expressed strong support for addressing the current challenges and bottlenecks facing the small-bottle production line. Furthermore, an exciting announcement was made: the small-bottle water will be manufactured with a factory date of April 1, 2015. On the very day of the meeting, the procurement department of the Wild Elephant Golf Club had already placed a pre-order with us.

 

 

With the successful convening of the meeting, the various challenges encountered in the production process were smoothly resolved. This meeting not only deepened the cooperative relationship between Shenzhen Yulin Xiangquan Co., Ltd. and the water treatment plant, but also laid a solid foundation for future collaboration. Looking back at the past and looking ahead to the future, we are confident that the future of Yexiangquan will be even brighter! (Text and photos by He Guotong)