“Alcohol-Based Fuel” brand name, LOGO, and advertising slogans Announcement of the Prize-Winning Solicitation Event
Xishuangbanna Petrochemical Group New Energy Company is the only legally compliant enterprise in Xishuangbanna Prefecture holding both a “License for the Operation of Hazardous Chemicals” and a “Business License” for alcohol-based fuels. The company’s primary business activities include the processing, storage, sales, distribution, and after-sales service of alcohol-based fuels (methanol diluents). Its production base is located at Team No. 8 of Mengyang Farm in Jinghong City, within the premises of the company’s liquefied gas storage and distribution station, with an annual production capacity of up to 10,000 metric tons. The facility was designed, constructed, and inspected in full compliance with current national and Yunnan Provincial laws and regulations. In addition, the company has purchased safety insurance coverage worth RMB 800,000 for catering customers in the prefecture, providing robust protection to ensure the safe use of alcohol-based fuels.
To further enrich the corporate culture of the New Energy Company and comprehensively and systematically enhance the brand influence and consumer awareness of its “Alcohol-Based Fuel” methanol diluent, with the goal of making it a household-name brand, we are now launching a public, prize-winning call for submissions of brand names, logos, and advertising slogans for the “Alcohol-Based Fuel” methanol diluent under the Xishuangbanna Petrochemical Group New Energy Company. The relevant details are hereby announced as follows:
Brand name for the methanol diluent of “alcohol-based fuel” produced by Xishuangbanna Petrochemical Group New Energy Company, LOGO and advertising slogans.
July 11, 2020 – July 31, 2020. The deadline shall be determined by the postmark date of the submission’s dispatch or the time of email transmission, as applicable.
Open nationwide call for submissions; all organizations, social groups, and individuals are welcome to participate.
(1) The theme is clear and the message profound, fully highlighting the unique characteristics of the new-energy company’s methanol diluent—“alcohol-based fuel”—and promoting a consumer ethos that emphasizes safety, health, greenness, environmental protection, and trustworthiness for restaurant customers. In doing so, it serves as a prominent public-facing showcase for the “alcohol-based fuel” methanol diluent, fostering broader societal understanding and recognition of this innovative product.
(2) The brand name (**** Alcohol-Based Fuel) and the advertising slogan shall be expressed in Chinese, with no restrictions on sentence structure. The brand name for alcohol-based fuel (**** Alcohol-Based Fuel) shall not exceed four characters. The advertising slogan may be a single sentence, a phrase, or a parallel couplet. The wording should be concise, easy to remember, and melodious. The logo design should be simple, iconic, and incorporate both graphics and text. Highly infectious and impactful, with strong communicative power.
(3) Highlight the distinctive features of external publicity to ensure that people from diverse regions and cultural backgrounds can understand and accept it.
(4) Submitted entries must be accompanied by a concise and clear written description.
Brand name, For the three categories—LOGO design and advertising slogans—submissions will each be awarded both a Shortlist Prize and an Selected Prize.
(1) Five finalists will each receive a prize of RMB 600.
(2) One Honorable Mention, with a prize of RMB 2,000.
(Individual income tax on all of the above bonuses shall be deducted from the respective bonus payments.)
(1) Brand name, Two items of advertising slogans Please provide the text description directly; for the LOGO, please submit the original design file along with a creative explanation of the text.
