Practical, effective and practical

outline：To enhance the quality of news and publicity writing, Xishuangbanna Petrochemical Group Co., Ltd. held a specialized training session on news reporting and photography/video production in the second-floor conference room on the morning of August 2. The training was led by Dai Zhenhua, chief reporter for the Spring City Evening News. A total of 3... from various departments (offices) and branch companies of Xishuangbanna Petrochemical Group attended the session.

To enhance the quality of news and publicity writing, Xishuangbanna Petrochemical Group Co., Ltd. held a specialized training session on news reporting and photography/video production in the second-floor conference room on the morning of August 2. The training was led by Dai Zhenhua, chief reporter for the Spring City Evening News. More than 30 employees from various departments and offices of the group company as well as its branch companies attended the session.

“Good news reporting is like storytelling: only when the language is simple and accessible, and the tone warm and engaging, can it truly capture readers’ attention, resonate with their hearts, and earn the title of ‘good news.’” At the training session, journalist Dai Zhenhua began by sharing his unique insights and heartfelt reflections on news writing. Drawing on both theory and practice, he provided a detailed explanation of the characteristics, categories, writing requirements, and techniques of news reporting. He then went on to discuss the fundamentals of photography—covering basic knowledge as well as composition methods and techniques—by relating them to everyday work and life.

Xishuangbanna Petrochemical Group Co., Ltd. has intensified its publicity and media coverage efforts, with a strong focus on cultivating a team of outstanding correspondents. As a result, the company has fostered a vibrant news-reporting environment that has yielded significant results. (Text by Zhang Guihong and Zhe Jin; Photos by Zhang Guihong)