Practical, effective and practical

On January 18, 2017, a reporter learned from the Yunnan Provincial Administration for Industry and Commerce that the registered trademark of Xishuangbanna Petrochemical Group was awarded the title of “Famous Trademark of Yunnan Province” for the period 2016–2021.

 

 

 

This represents another significant milestone in Xishuangbanna Petrochemical Group’s brand-building efforts, following its recognition in 2016 as one of the “Top 100 Private Enterprises in Yunnan Province” and one of the “Top 20 Private Service Enterprises in Yunnan Province.” It not only signifies that the exclusive trademark rights of “Xishuangbanna Petrochemical Group” will enjoy more effective and broader protection, but will also further enhance the company’s brand-development strategy, expanding the reach and depth of the group’s brand influence while strengthening customer trust and credibility.

A “Famous Trademark of Yunnan Province” refers to a registered trademark owned by an enterprise that enjoys a high level of market reputation and commercial value, is well known among the relevant public, and has been officially recognized in accordance with the law. It serves as a comprehensive indicator of the enterprise’s brand awareness, reputation, and other key performance metrics. As a member of both the “Top 100 Private Enterprises in Yunnan Province” and the “Top 20 Private Service Sector Enterprises in Yunnan Province,” Banna Petrochemical Group has been honored with the title of “Famous Trademark of Yunnan Province.” This recognition underscores once again the high degree of endorsement its brand strength has received from national and authoritative social institutions, while further enhancing the group’s brand reputation.

At the same time, the official and authoritative status of the “Yunnan Provincial Famous Trademark” held by the Xishuangbanna Petrochemical Group provides robust guidance and protection for professionals in the gasoline and liquefied petroleum gas industries, enabling them to choose Xishuangbanna Petrochemical Group’s products with greater confidence and trust.

For years, Xishuangbanna Petrochemical Group has steadfastly adhered to the product philosophy of “safe production, law-based operations, scientific management, and quality-driven success,” investing substantial funds each year in innovative R&D. As a result, the company has launched a wide array of products that have been warmly received by the market and highly praised by customers, establishing a strong brand image in both domestic and Southeast Asian markets and earning numerous certifications from leading international authorities.

Liu Tianwei, Chairman of the Xishuangbanna Petrochemical Group, stated that, taking this recognition as a “Famous Trademark of Yunnan Province” as an opportunity, all employees of the Group will remain true to their original aspiration and forge ahead, continuously strengthen trademark and brand development, regard the ongoing enhancement of product quality and standards as a key lever, comprehensively elevate the brand’s reach, leadership, and driving force, enhance both product market competitiveness and the enterprise’s core competitiveness, and make new and greater contributions to Yunnan Province’s economic and social development—thereby welcoming the successful convening of the 19th National Congress of the Communist Party of China with outstanding achievements.